Why we built an email platform that understands AI agents

The problem

Email subscription management sounds like a solved problem. Mailchimp has been around since 2001. ConvertKit since 2013. So why yet another platform?

Because the world has changed — and the existing tools have not kept up.

1. Developers want APIs, not drag-and-drop builders

When you build a SaaS app and want to integrate email preferences, you need an API. Not a “marketing suite” with 200 features, of which you use 3. You want: